Wunderman Thompson South Asia Group has appointed Nikhil Thakkar as VP and Strategic Planning Director in Gurugram, while Antara Dey has joined its Kolkata office as Account Director.
Thakkar comes with 14 years of experience in market research, advertising and brand strategy. He has worked across diverse categories ranging from HFDs, mobility, white goods, home furnishing to tech start-ups. He had worked with Wunderman Thompson for 6 years. Prior to joining back he had a stint with Leo Burnett where he led strategy for the Iodex and Airtel accounts.
Dey comes with 10 years of experience spanning multiple industries and categories. She has done time in the marketing function in organisations such as Matrix Clothing, Trujet Airlines, Tata Steel and Bennett & Coleman.
Pinaki Bhattacharya, Chief Strategy Officer, Wunderman Thompson India, said, “The agency is at an exciting point in its transformation journey and finding strategists that fit our transformed purpose is a challenging one. We need them to have a robust understanding of brands, of levers of brand growth, of consumer journeys and modern marketing. With a pulse on popular and emerging culture. And above all, they need to be interesting people.”
“Not an easy mix to find, you would agree! Which is why I am delighted to have Nikhil and Antara join the strategy team at Wunderman Thompson. In them we have found just the kind of strategists we want. I am looking forward to working with them and to some really exciting work on the brands they are working on,” Bhattacharya added.