Swiggy's new brand films announce its 'Weekends Vettu with Swiggy' offers for Tamil Nadu patrons

Swiggy has announced the launch of ‘Weekends Vettu with Swiggy’ for app users in Tamil Nadu, and it has released two ad films to promote the same.

Through this, the platform is offering a flat Rs 125 off on a minimum order value of Rs 199, and the campaign aims to make weekends a foodie’s paradise.

The offer will be live from 4 pm every Friday to 11.59 pm on Sunday, every weekend for the next two months.

Drawing inspiration from the term ‘Vettu’ which means ‘Cut’ in Tamil, ‘Weekends Vettu with Swiggy’ refers to a price slash on food orders placed over the weekend.

In the campaign films, the platform gives the phrase a humorous twist in which the characters appear to be preparing to attack a person but are actually preparing to attack the food, ultimately relishing it.

“Drawing insights from our data, we found that there was close to a 13% increase in orders during the weekend. With the launch of the ‘Weekends Vettu with Swiggy’ we wanted to reach out to each and every Swiggy patron and make their weekend food-filled. Now, over the next few weeks, our customers can take full advantage of our offers with a minimum spend of just Rs 199 per order,” Ashish Lingamneni, Head of Brand at Swiggy.  

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