One Digital Entertainment, the flagship brand of New Media Holding, has onboarded Saurabh Mehrotra as National Business Head and Strategy for its Asia, South-East Asia, Europe and other region operations.
At New Media Holding, he will be driving and strengthening the brand solutions, creators economy, branded entertainment IP’s monetisation and associative marketing options for seamless product-based innovations etc.
Mehrotra recently moved as an Executive Vice-President - Brand Solutions and Revenue Head from Qyuki Digital Media. Previously, he had stints with Mirchi and Max India as well.
Mehrotra said, “I am thrilled to be a part of this dynamic family and to explore new opportunities in the world of digital media and entertainment. I extend my sincere gratitude to Shabir Momin, the Managing Director of One Digital Entertainment, for providing me with this exciting opportunity. I look forward to making meaningful contributions to the company's continued success.”