McDonald’s India - North and East has introduced new Chicken McWings and to announce its launch and make consumers aware of the same it carried out several activities on the digital medium.
As per the restaurant chain, Chicken McWings is an authentic chicken delicacy, inspired by North and East India’s taste palates.
Rajeev Ranjan, Managing Director, McDonald’s India – North and East, said, “Our continuous endeavour is to understand and meet the evolving tastes, preferences, and choices of our customers with tastefully crafted menu items. Chicken McWings is an important addition to our menu as a response to the rising chicken consumption in India and increased demand for high-quality chicken products, giving our customers menu variety to choose from, when it comes to all-day menu. Our newly launched, bold Chicken McWings is receiving a fantastic response from our customers. We are excited to add this exciting new menu item to our growing chicken portfolio.”
To announce its launch, the brand first launched a contest on social media platforms asking people to replace any one word of a movie name with ‘Chicken Mc Wings’.
The responses from netizens ranged from ‘JugJugg Chicken McWings’, ‘Ek Chicken McWings Returns’, to ‘Chicken mc wings infinity war’.
This was followed by several posts and reels urging customers to try the latest offering and share their feedback.
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