Hrithik Roshan becomes brand ambassador for itel Mobile India

Mobile phone brand itel has roped in actor Hrithik Roshan as its brand ambassador.

Through Roshan's popularity across all segments of consumers combined with his fan appeal, the brand aims to flag off a new consumer story for itel Mobile India.

The duo is all set to excite the market and bring in new perspective and thrill for consumers in the days to come with their partnership.

Roshan said, “I admire itel Mobile's mission of fuelling the aspirations and needs of Indian customers. With its trendy, new age yet affordable smartphones, itel Mobile is enabling and empowering consumers with a superior experience to lead a better life. With itel, I am eager to be a part of this magical journey leading towards a digitally progressive and empowered India.”

Arijeet Talapatra, CEO, Transsion (itel) India, said, “We are extremely excited to have Hrithik Roshan on board as the brand ambassador for itel. With his charisma and mass appeal, itel is poised to reach newer heights fueling aspirations of Bharat and further cement our position as a leader in the sub-8k smartphone market. He embodies the spirit of hard work, determination and by far being the most versatile star, which aligns perfectly with our brand ethos.”

“itel’s journey in India has been equally progressive and rewarding by virtue of trust, faith of 8 crore+ Indians on our products, service and customised communication approach making us a brand which is more relevant in their life. With our new brand tag line #JodeIndiaKaHarDil.itel, we aim to make a positive impact in the lives of every Indian and help them achieve their dreams through the power of technology,” said Talapatra. 

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