Wavemaker India has announced the appointment of George Kovoor as the Chief Creative Officer.
While his designation is Chief Creative Officer, he has replaced Karthik Nagarajan, former Chief Content Officer, at the agency. Last month, Nagarajan moved on from Wavemaker to become CEO at Hogarth India, within the WPP network.
Kovoor will report to Ajay Gupte, CEO – South Asia, Wavemaker and will be based in Bangalore.
Kovoor has joined Wavemaker after his eight-year-long stint with Ogilvy where he was Digital Lead – Mumbai and South operations.
Gupte said, “We are witnessing an exciting phase of transformation in the media industry where traditional methods are challenged at every step. Data, Content and Technology have always been the three key pillars at Wavemaker and we have all experienced the magic when these three ingredients are used in the right proportion. In his previous roles, George has played an instrumental role in integrating mainline and digital creative teams. He enjoys an incredible reputation in the creative industry for his impressive work which has been recognised at local and global platforms. With George coming in as the Chief Creative Officer, I am quite confident about taking our creative offerings a notch higher.”
Over the years, Kovoor has led creative teams across advertising agencies like Lintas, FCB, Digitas LBi and Ogilvy among others.
Kovoor said, “I am actually struggling to put into words exactly how excited I am with my new role. It gives me the opportunity to join a team of digital experts who have been shaping customer experiences while creating ideas that are driven by both data and technology. In the last few years, Wavemaker has created content that is both disruptive and award-winning. I am very excited by Wavemaker’s vision of the future and hope to contribute significantly in turning the vision into reality.”
Kovoor has spent the last eight years at Ogilvy, during this time he has helped shape the digital teams in Mumbai, Gurgaon and Bangalore. In addition to his professional accomplishments, Kovoor is a faculty member at the Miami Ad School in Bangalore, where he shares his knowledge and expertise with the next generation of advertising professionals. He also has a passion for movies, sports, and gaming.