BCCI’s hunt for a reputed and relevant sponsor for the Indian cricket team will soon come to an end. According to news reports, adidas will be taking over from Killer Jeans as an apparel sponsor of the Indian cricket team, starting June 2023 onwards.
Earlier in January 2023, Killer replaced MPL as the official sponsor of the Indian cricket team. BCCI’s deal with Killer’s parent company KKCL for sponsorship will end on May 31, 2023.
According to news reports, BCCI has said that the fine print of the contract is being worked out. “But the valuation is set to go up,” a BCCI official confirmed.
In 2016, MPL paid Rs 370 crore to come on board as India’s jersey sponsor.
While the MPL deal was until December 2023, MPL exited and handed over the rights to Killer Jeans.
Nike was the last big sports brand that sponsored India’s kit between 2016 and 2020.
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