Aaj Tak leads the news genre in linear and digital reach: Chrome DM report

According to the Chrome DM report, Aaj Tak dominates overall reach with 343.07 million individuals, translating to a reach of 29.21% across all endpoints, i.e. digital and linear.

ABP News, Zee News, India TV and TV9 Bharatvarsh were other Hindi news channels in top 5.

In terms of digital reach also, Aaj Tak ranks No. 1 with a reach of 145.95 million individuals having access to the content. “YouTube dominates the digital medium by targeting over 112.12 million viewers,” the report said.

Zee News was at No. 2 followed by ABP News, India TV and TV9 Bharatvarsh.

On linear TV, Aaj Tak ranks first in the Pay opportunity to see (OTS) category across the Hindi News genre at 89.7% connectivity (availability) in TV households factoring the off-take of packages across all reported distribution platforms in urban HSM.

Among Pay English news channels, CNN News18 ranked first in the Pay OTS category at 78.0% connectivity (availability) in TV households factoring the off-take of

packages across all reported distribution platforms in urban India.

In the free-to-air OTS category, India TV topped across the Hindi News genre at 99.83% connectivity (availability) in TV households across all reported distribution platforms in urban HSM.

It was followed by Republic Bharat, ABP New, News Nation and TV9 Bharatvarsh.

The report also ranked the top news channels globally and Aaj Tak led the pack with over 55 million subscribers, followed by ABP News.

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