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According to the Chrome DM report, Aaj Tak dominates overall reach with 343.07 million individuals, translating to a reach of 29.21% across all endpoints, i.e. digital and linear.
ABP News, Zee News, India TV and TV9 Bharatvarsh were other Hindi news channels in top 5.
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In terms of digital reach also, Aaj Tak ranks No. 1 with a reach of 145.95 million individuals having access to the content. “YouTube dominates the digital medium by targeting over 112.12 million viewers,” the report said.
Zee News was at No. 2 followed by ABP News, India TV and TV9 Bharatvarsh.
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On linear TV, Aaj Tak ranks first in the Pay opportunity to see (OTS) category across the Hindi News genre at 89.7% connectivity (availability) in TV households factoring the off-take of packages across all reported distribution platforms in urban HSM.
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Among Pay English news channels, CNN News18 ranked first in the Pay OTS category at 78.0% connectivity (availability) in TV households factoring the off-take of
packages across all reported distribution platforms in urban India.
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In the free-to-air OTS category, India TV topped across the Hindi News genre at 99.83% connectivity (availability) in TV households across all reported distribution platforms in urban HSM.
It was followed by Republic Bharat, ABP New, News Nation and TV9 Bharatvarsh.
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The report also ranked the top news channels globally and Aaj Tak led the pack with over 55 million subscribers, followed by ABP News.