7UP announces roping in of Rashmika Mandanna as brand ambassador through a new video

Beverage brand 7UP has announced today the roping in of actor Rashmika Mandanna as its brand ambassador.

The collaboration has been announced with a video that features Mandanna sealing the deal with 7UP’s Fido Dido as her Valentine while giving him a quick flying kiss.

Through this partnership, the brand aims to further strengthen its bond with the youth across the country.

Naseeb Puri, Senior Marketing Director, Energy, Hydration and Flavours, PepsiCo India, said, “Rashmika with her refreshing and lively personality has quickly become one of the most loved youth icons of India and is truly a great match for 7UP. Her wide appeal and strong fan following will help us widen our reach across a diverse consumer demographic. We are extremely excited to have the freshest face on the block join forces with us and bring forth disruptive, fun, and engaging campaigns.” 

Mandanna said, “I am super thrilled to be the face of 7UP, a drink that has been synonymous with refreshment! I cannot wait for this journey to start and for everyone to see the interesting campaigns lined up for the year. I look forward to the love of the audience as I don this new refreshing avatar.”

She will feature in 7UP’s new commercial that is going to be released over traditional and digital platforms soon.

 

 

 

 

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A post shared by Rashmika Mandanna (@rashmika_mandanna)

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