Taboola signs five-year deal with Network18 Media and Investments to boost audience engagement

Taboola, the global player powering recommendations for the open web, has announced an exclusive five-year partnership with Network18 Media and Investments, the Indian media conglomerate.

This strategic partnership will empower Network18 to harness the power of Taboola’s suite of publisher products to improve ad monetisation, and engagement for its users, and capitalise on traffic. 

Under the exclusive partnership, Network18 Media and Investments will leverage Taboola Feed - a vertical-scrolling feed - to provide its Indian users with a seamless flow of personalised content recommendations. 

With Taboola Videos, they will be able to personalise its online properties and help deliver a unique experience to its audience across languages such as Hindi, English, Tamil, Telugu, Marathi, Gujarati, Punjabi, Kannada, Malayalam, Urdu, Odia, and Bengali. 

Taboola Newsroom, which is powered by Taboola’s predictive engine and a data set of over 500 million daily active users, will play a key role in providing actionable data insights to increase readership. Furthermore, Taboola’s Audience Exchange infrastructure will also help the Network18 Group to manage and optimise the flow of traffic across its networks of partner sites, such as News18, Moneycontrol, CNBCTV18, and Firstpost.

Puneet Singhvi, CEO, Digital and President - Corporate Strategy at Network18 Media and Investments, said, “We are excited to partner with Taboola to boost our audience engagement. Our leading portals from business and general news cluster attract over 350 million users monthly. We are positive that jointly with Taboola we will be able to serve more relevant content to our readers, across channels. Taboola has established itself as the leading native advertising destination both in India and globally and we look forward to leveraging our strengths to drive synergies.”

Adam Singolda, CEO at Taboola, said, “Network18 Media has proven itself to have massive scale and trust in the India market. Their approach to adding Taboola in an end-to-end fashion, from Feed to help with discovery and recommendations, to Newsroom to help inform their coverage areas, is a great example of a publisher thinking holistically about growth. We look forward to a long relationship together.”

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