News channel Bharat Express unveils its signature tune

News channel Bharat Express, which is to be launched on February 1, 2023, has unveiled its original signature tune.

The tune has been composed by stalwarts from the Indian music industry.

The tune combines elements of traditional Indian music with contemporary sounds to create a unique melody that aims to soothes the audience’s ears and ignite their mind.

The tune will be featured at the beginning and end of each news broadcast, as well as in promotional materials for the channel.

Bharat Express plans to come up with a bang to focus on comprehensive news coverage of everything under the sun, from remote villages to the crisis of Venezuela, stock market to onion prices, and gadgets to galaxies.

Chairman, Managing Director, and Editor-in-Chief, Upendra Rai said, "Signature tune is the hallmark of any news channel and we have selected this one after rounds of consideration by the music team. We are confident that the tune will become synonymous with the Bharat Express brand and its objectives and will help us stand out in the crowded news landscape; and most importantly, people will connect to it."

"We are thrilled to unveil our signature tune and introduce it to our audiences," said Bharat Express CEO, Varun Kohli. "It represents our commitment to providing high-quality news coverage and our desire to connect with viewers in a meaningful way."

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