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Interactive Avenues bags digital creative mandate of Hindustan Unilever’s dishwashing brand - Vim

Mediabrands India’s digital arm will help scale the brand’s online presence through differentiating content and strategies

Interactive Avenues, a Reprise network company and the digital arm of Mediabrands India, has bagged the digital creative mandate for Hindustan Unilever’s dishwash brand – Vim.

The agency won this mandate through a pitch process and will handle the account through its Mumbai office.

Interactive Avenues’ mandate includes amplifying the brand’s social media presence, managing their e-commerce content, and delivering creatives and digital video commercials.

Amardeep Singh, CEO, Interactive Avenues, added, “As a market category, dishwash typically has a low-involvement footprint online. We will leverage best-in-class strategies to shape impactful conversations for the brand and take their digital story to the next level

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