Biryani By Kilo ropes in PV Sindhu as its brand ambassador

Biryani by Kilo (BBK), the biryani and kebab chain, has announced the appointment of Indian badminton champion PV Sindhu as its brand ambassador.

With this, the sports personality will be seen as the face of the brand.

Hyderabad is also known as the Biryani capital of India due to the sheer love people have for the delicacy. This association is considerably more meaningful since Sindhu was born and brought up in Hyderabad and shares a similar fondness for biryani. 

Sindhu said, “I am happy to be associated with Biryani By Kilo as I have always been fond of their biryani, kebabs and curries. The brand is a pioneer in delivering fresh Handi Biryanis, Dum-cooked especially for each individual order. I look forward to a fruitful partnership with the brand.”

Vishal Jindal, Founder and Co- CEO, said, “We are delighted to have PV Sindhu as the brand ambassador of Biryani by Kilo. Biryani and sports have a lot in common, both bring people together. Champions train tirelessly and consistently for years to be able to perform and win and so does BBK as a brand. Our association with her is a step towards strengthening the connection with our customers and reaching out to millions who admire and celebrate her excellence.” 

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