Bharat Express onboards Saurabh Sinha as Advisor for new channels project

Bharat Express has announced the onboarding of Saurabh Sinha as Advisor and Mentor for the new channels project.

The contract is to create content and production strategies from concept to on-screen, bridging content, design and technology together.

Sinha will be guiding and mentoring the team at Bharat Express for all aspects of operations with particular emphasis on the development and launch of new channels.

Sinha, a media professional, journalist and a consultant, has spent the past 25 years working with many media houses.

His career has taken him to various parts of the world and different media groups launching large-scale media projects across genres - including news, business news, sports, education, and entertainment.

He played a key role in the launch of Aaj Tak, Zee News, Star News, CNBC-Awaaz, Star Sports 1, 2, 3. He was also involved in launching the Pro Kabaddi league, Indian Hockey league, Indian Soccer league and other projects spreading across the TV and the digital world.

Upendrra Rai, CMD, Bharat Express, said, “Saurabh Sinha is a media veteran who has helped create successful brands in the media and entertainment space. We are delighted to have him as our guide in this endeavour and help us in becoming one of the top media brands in the country.”

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