Zee Biskope is going to complete three years on December 21, and this time it is taking the celebration a notch higher by inviting viewers to join the merriment along with their families on the virtual world.
The channel is going to bring a virtual 3D digital world (Metaverse) where viewers can experience the channel, play filmy games, chat with each other, go through videos and a grand quest which will make them winners to bounty prizes.
Viewers can log on to www.birthdaylahariya.com to register for this event and come back to the same site on December 21 at 5 pm to attend the virtual event.
Once they get into the digital world, viewers can navigate through the following sections:
Samrat Ghosh, Chief Cluster Officer – East, ZEEL, said, “Zee Biskope is known to launch unique and category first initiatives for Bhojiwood. This time it’s no exception. The metaverse is yet another step to reiterate our promise of offering novelty that the category has never seen before. It once again demonstrates our thought leadership in shaping content offerings in the Bhojpuri market. The Metaverse platform would also be an excellent opportunity for advertisers as it gives ample scope for them to engage and project their offerings to the target audience in an exclusive way.”
Amarpreet Singh Saini, Chief Channel Officer – Bhojpuri Cluster, ZEEL, added, “Zee Biskope as a brand offers a movie plus platform where you can enjoy Bhojpuri entertainment unabashedly with your family and friends. The idea of a Metaverse emerged from the fact that it gives us the advantage of being more inclusive and opens up the celebrations to all our viewers. The exciting gratification is a way to thank our viewers for their continued love and support. We extend warmest invitation to all our viewers to join us in celebrating 3 successful years of a brand that they have so dearly endorsed.”
