Vogue India has launched its global video IP ‘Beauty Secrets’ in Hindi along with Tamil and Telugu.
In ‘Beauty Secrets’ video series, protagonist Tamannaah Bhatia takes the audience through her mother's rooted regime with natural ingredients and her own hacks to see through winter skincare in Hindi along with Tamil and Telugu.
Keeping in mind the global transformation embarked upon by Condé Nast which is; local playbook, global opportunities, Vogue India has forayed into releasing content in local languages.
The Vogue Beauty Secrets IP is a global product series that takes audiences into the boudoirs of stars and offers a glimpse into their beauty secrets.
A few notable names who have been featured in the series include Priyanka Chopra, Sonam Kapoor, Kendall Jenner, Gigi Hadid, Hailey Bieber, Olivia Rodrigo.
“We're thrilled to be introducing local language to our line-up for Vogue India! It's a long overdue step in the right direction to being more inclusive and capturing the wider Indian audience. We're proud of our local languages and we look forward to more programming in this space,” said Megha Kapoor, Head of Editorial Content, Vogue India.
In the video that went live recently, Bhatia shares two DIY skincare treatments passed down from her mother and highlights how they have helped her throughout her career. She also shares tips and tricks on skincare and along with it guides viewers in local Indian languages.