TVFPlay, the premium content destination from The Viral Fever (TVF), has partnered with Eloelo, a creator-led social gaming and live streaming platform, to market their latest show, TVF Pitchers.
Eloelo is the live-streaming promoter for Season 2 of TVF Pitchers featuring a star cast comprising Naveen Kasturia, Riddhi Dogra, Arunabh Kumar, and Saurabh Mandal.
The second season of TVF Pitchers premiered after seven years from season one on December 23, 2022 and was widely promoted by influencers on Eloelo platform. The new series focuses on the hidden dynamics within new-age start-ups, the people behind them, and the myriad challenges they face.
“Considering the cult status TVF Pitchers has gained among fans since 2015, we knew that Season 2 had to be bigger and better. Through this partnership with Eloelo, we have broadened the reach for the show. The response on Eloelo has been amazing and has added entirely new segments of audiences to the fanbase of TVF Pitchers,” said Yogesh Saini, TVF Marketing Head.
TVF has also chosen Eloelo to market their new show ‘Sixer’, a story about a ragtag group of cricketers and amateurs who come together to try and win the local cricket tournament while overcoming personal odds.
“We are thrilled to partner with India’s most loved streaming platform, TVF Play. TVF Pitchers Season 2 live streams have already garnered 100K+ views and show no signs of ebbing! We look forward to a similar response for TVF Sixer on our platform as TVF’s content offerings are quite in sync with the likings of our audience across India,” said Saurabh Pandey, Founder and CEO, Eloelo.