OML Entertainment elevates Tusharr Kumar to Chief Operating Officer role

OML Entertainment has announced the elevation of Tusharr Kumar as its Chief Operating Officer (COO).

He will report to CEO Gunjan Arya and be working closely with him across various businesses at OML, spanning content, creative, technology and talent.

OML Entertainment is an original content and culture marketing firm that operates in more than 20 countries. With two decades of driving cultural impact, strongly rooted in fields of artist management, content production and building global brand solutions, OML’s upturn will now be furthered by Kumar.

In his previous roles at OML, Kumar has led marketing for OML-owned IPs. Most recently, he has played a significant role in building and driving the digital-creative agency business across Asia, Eastern Europe, the Middle East and Africa.

Shaping a career path over the last 13 years across marketing, Kumar has worked in several organisations which span across FMCG, automotive and the new-media industry. Traversing through key marketing, leadership and brand roles, the repertoire of work before he joined OML includes stints in companies such as Parle-Agro, Ducati and Royal Enfield.

He was also a part of the founding team that launched Ducati motorcycle in India, leading the Marketing and PR efforts for the Italian luxury brand.

Arya said, “Tusharr brings the humility and a deep passion for creativity that is important to our artists, partners and teams every day. OML has always had multiple lines of business that have prospered through strong leaders and independence. We have a unique business, and it is important for our leadership to imbibe the values of OML being an ecosystem player. He’s worked closely with us for the last 10 years and shares my confidence in the value of OML's place in the world – the OML network and the OML team. I look forward to working with him as OML continues to do the deep work necessary to push the boundaries of culture and creativity.”

Kumar added, “OML has a rich legacy of consumer-first, creative and efficient solutions that have built the bedrock of the pop-culture ecosystem. As the only Independent Indian creative agency with campaigns across 20 countries, OML has defined branded content and grown the creator ecosystem. OML studios had put out Cannes award-winning work like The Dewarists and category-defining shows like Comicstaan. I have come back to OML twice because of the amazing work culture here. And, I’m really excited to take on this new role at OML and work to build teams, drive revenue and continue being the flagbearer of pop culture.”

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