Connected lifestyle tech brand Noise has roped in Indian cricketer Virat Kohli as its new brand ambassador for their smartwatches.
The partnership along with the brand’s ethos of co-creation aims to further help deepen consumer trust and allegiance.
Over the tenure, Kohli will be involved in a robust campaign that entails all touchpoints.
Gaurav Khatri, Co-Founder of Noise, said, “We are thrilled to welcome the Indian cricketing legend Virat Kohli as a Noisemaker. Our leadership in the smartwatch domain perfectly mirrors the journey Virat has undertaken to become a fan-favourite the world over. With our continuous zeal to listen to the noise within, coupled with the need to deliver a power-packed performance, we are certain that his association with Virat will further bolster our connect with the young audience in India and overseas.”
Kohli said, “I always believe in working with brands that I resonate with. Excited to join the passionate team of Noisemakers as I partner with Noise which is constantly creating new statements and has truly ushered in the era of smart wearables, putting India on the global map. Our partnership symbolises our shared belief of listening to the noise within.”
With this, Kohli joins the already existing brand ambassadors for the brand - actor Taapsee Pannu and cricketer Rishabh Pant.