/bmi/media/post_banners/8062f2d021d1ccfd276d700a05e497bf9dcf96e09de7aaf7c1d3781c4e262710.jpg)
Network18’s Hindi news channel News18 India on Tuesday launched a print campaign announcing its leadership for week Gujarat and Himachal Pradesh went to polls.
In a front page ad in the Delhi Edition of Indian Express, the news channel compared its ratings in terms of reach and market share only with Aaj Tak.
/bmi/media/post_attachments/f911627650b07a2df8cd4e29963b9f517b9e88c8a90307880f03134893855b32.jpeg)
The advertisement said that it had a total reach of 2.04 crore people on December 8 (counting day for Gujarat and Himachal Pradesh), exceeding the reach of Aaj Tak which stood at 1.68 crore (BARC; Cum reach, NCCS All 15+, Market: HSM, Wk 49’22, 24 Hrs, Thursday).
News18 India said that it outperformed top news channels in terms of market share too.
The channel garnered 15.2% market share (BARC; market share%, NCCS All 15+, Market: HSM, Wk 49’22, 24 Hrs, All days) compared with a 13.6% market share of Aaj Tak.