News18 India announces election week leadership in a print campaign

author-image
BestMediaInfo Bureau
Updated On
New Update
News18 India announces election week leadership in a print campaign

Network18’s Hindi news channel News18 India on Tuesday launched a print campaign announcing its leadership for week Gujarat and Himachal Pradesh went to polls.

In a front page ad in the Delhi Edition of Indian Express, the news channel compared its ratings in terms of reach and market share only with Aaj Tak.

publive-image

The advertisement said that it had a total reach of 2.04 crore people on December 8 (counting day for Gujarat and Himachal Pradesh), exceeding the reach of Aaj Tak which stood at 1.68 crore (BARC; Cum reach, NCCS All 15+, Market: HSM, Wk 49’22, 24 Hrs, Thursday).

News18 India said that it outperformed top news channels in terms of market share too.

The channel garnered 15.2% market share (BARC; market share%, NCCS All 15+, Market: HSM, Wk 49’22, 24 Hrs, All days) compared with a 13.6% market share of Aaj Tak.

Info@BestMediaInfo.com

News18 India Aaj Tak
Advertisment