Diversifying its offering in the pet food division, Mankind Pharma has launched Mankind’s PetStar Dog Food.
Mankind Pharma strives to make PetStar a loved, palatable, nutritious and healthy food brand for pets (dogs and cats).
The brand aims to build and support the pet care ecosystem by offering pet food, medicine, supplements, and grooming products.
Mankind’s PetStar food will be manufactured in the UK by making use of technology and European raw material. As per the company, the food is produced as per the quality and safety standards of British Retail Consortium Global Standards, and is also tested in laboratories.
India has seen growth in pet ownership in the last decade which increased during the pandemic. Food plays a crucial role in providing pets with health and nutritional value. With this aspiration, Mankind Pharma strives to enhance the health of pets with its medicine, supplements, and grooming ranges.
Rajeev Juneja, Managing Director and Vice-Chairman, Mankind Pharma, said, “After looking at the rising number of pet owners we decided to expand our offering to the pet care segment. Understanding that the pets have different body needs, we came up with Mankind's PetStar keeping in mind the requirements of the pets which are suitable for all breeds.”