Jimmy Shergill becomes new brand ambassador for Ezeepay

Ezeepay, the rural fintech brand, has appointed actor and film producer Jimmy Shergill as its brand ambassador.

As the face of the brand, Shergill will appear in multiple forthcoming campaigns to be run across India.

Through the year-long association with Shergill, the brand aims to build its hold in rural India. The brand strives to create digital banking service, easy, convenient, and accessible in each and every village of India.

Ezeepay signed Shergill as he is an Indian man from the hinterland who has achieved success in Bollywood. The actor will assist the business in raising awareness of the brand's services in rural India through video commercials, leaflets, and live events.

Shergill said, "I’m proud to be associated with EzeePay that has an approach to solve the under penetration of financial services in rural India. I personally related with the brand as I know that for most people in the village, accessing financial services for the smallest of things takes an entire day. Ezeepay is making life simpler for these people.”

“Ezeepay is doing a great job at empowering rural India with fintech technology by expanding digital inclusion, reaching out to the hinterlands as well," he added.

Shams Tabrej, Founder and CEO of Ezeepay, said, "We are delighted to have Jimmy Shergill onboard. His trailblazing performances depicting the common masses have made him a household name. Our consistent arduous efforts toward rural empowerment reciprocate with his hard work. We share the dedication and passion for our respective fields. Shergill will help us in our mission to take banking to every rural household and solve the issue of banking in rural areas across the country."

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