iTV network appoints Priyanka Datta as Chief Business Officer

iTV network has appointed Priyanka Datta as Chief Business Officer. She joins the company from Enterr10 Television where she was Business Head – Dangal TV and Enterr10.

In her new role, Datta will be responsible for strengthening the revenue for the entire network. She will also be responsible for incubating new ideas, introducing & delivering breakthrough solutions at iTV network, creating new IP’s and execution of sales strategies aimed at driving growth.

During her 27-year-long career, she has successfully led sales of the Entertainment business at Zee Network for over 14 years. From being at the helm of Zee TV and Zee Cinema channels, she has also spearheaded Regional and English channels. Priyanka spearheaded the successful launch of Zee Anmol & Zindagi channels.

At Network18, she has successfully strategised and spearheaded sales of the CNBC Business Network channels and CNN-News18.

Kartikeya Sharma, Founder, iTV Network, said, “We are excited to welcome Priyanka who comes with a demonstrated history of spearheading and scaling business growth. She deeply understands iTV network’s vision and will bring in an outside-in view of trends from her experience and expertise. Backed by her extensive sales expertise, we are excited to work with her to strengthen our brand’s market position and create new growth streams in the future.”

Datta said, “It’s really exciting to join iTV network. As the network is all set to come back with renewed vigour and improved content. With the enhanced mandate, I look forward to building new IPs for the company and enhancing the monetisation roadmap.”

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