FirstSight has roped in Yogesh Dwivedi as its Chief Digital Officer (CDO). His office will be in Mumbai and he will report to FirstSight's CEO and Founder Akshay Khirodwala.
Dwivedi holds close to a decade experience in this industry, where he has managed overall digital marketing aspects for reputable companies. Previously, he had worked for multiple marketing agencies including Dentsu, Madison World, and IPG Media Brands.
Aside from delivering highly impactful marketing campaigns, Dwivedi will be instrumental in building the strategic reorientation and overseeing business intelligence initiatives, working closely both with the performance and E-commerce teams.
Dwivedi said, “With the rapid growth and adoption of D2C space in India, it is one of the exciting phase to join hands with FirstSight. People, Process and Building Products will be my core focus area to move on the transformational journey. This comprises of digital strategy for brands, cross department growth, building tools and lastly attracting and retaining the talent.”
Khirodwala added, "Performance analytics play a critical role in helping D2C brands drive business results in the digital age. Having Yogesh on board will enable our clients to make intelligent decisions. He is a stellar performer and his communication with the clients will be effortless."