Ather Energy, the electric scooter manufacturer, has announced the appointment of Pranesh Urs as Vice-President, Marketing.
As per the company, the appointment will play a crucial role as it embarks on its next phase of growth and expands its presence across India in its quest to lead the EV revolution in the country.
Urs has over two decades of work experience handling marketing and digital media strategy for brands in the IT/consumer electronics space.
At Ather, he will take charge of all brand and marketing initiatives, including brand, media, consumer insights, creative, and community.
Prior to joining Ather, Urs was Director of Marketing at Samsung India, where he was leading marketing for the smartphone division. He formerly led marketing for consumer laptops and desktops at HP Inc.
He comes with an experience of working in the consumer electronics/IT industry. Brand Management, Digital Strategy, Direct Marketing, Digital Marketing, Social Media Marketing, Integrated Marketing, and e-Commerce are his areas of expertise.
Ravneet Singh Phokela, Chief Business Officer, Ather Energy, said, "We are at an exciting phase of our journey, and I am delighted to welcome Pranesh to lead our marketing efforts into the next phase of growth. While we continue building on the solid brand foundation that we've set, Pranesh's fresh perspective and experience gained across multiple categories will be very valuable in bringing our brand vision to life.”.
Urs said, "I am delighted to join Ather during this exciting period of expansion and brand evolution. E2W is a growing sector in terms of consumer adoption, and opportunities are galore to delight our consumers. Along with the incredibly amazing colleagues at Ather, I look forward to taking the brand to greater heights while creating exciting experiences for our consumers."