Times Now claims top slot in digital video views

Times Now Wednesday said that it has emerged as India’s most-watched English News channel on digital platforms (Facebook, YouTube, Instagram and Timesnownews.com).

With extensive and in-depth news reportage on key global and national events, Times Now clocked a staggering viewership of 116 million on YouTube and Facebook in October (Source: Crowdtangle & Vidooly), surpassing CNN-News18 (105 M), India Today (104 M), NDTV (82 M), and Republic TV (18 M).

On the back of the fastest news, exclusive news breaks and most viewed prime-time shows – India Upfront and Newshour, the channel said it registered a phenomenal reach of over 1 billion on digital.

“Setting industry benchmarks with its distinctive brand of action-oriented journalism that is firmly based on credible, accurate and decisive news reporting, Times Now has been leading the digital space with innovative content formats that seamlessly adapt to the preferences of digitally savvy viewers. With a series of digital-first videos that encapsulate well-rounded insights on every major news story of the day, Times Now garnered over 210 million views on its digital videos across Facebook, YouTube, Instagram and Timesnownews.com. On Facebook, the channel witnessed a high-decibel engagement, registering 2.35 million interactions, the highest in the cohort and a total reach of 125 million for the month of October on the platform, (Source: Facebook Data)” the channel said in a press statement.

Rohit Chadda, President & COO – Digital Business, Times Network, said, “We are overwhelmed with the viewer’s response as their preferred news destination on digital platforms. The growing reach and engagement on digital are a testament to the viewers’ trust in Times Now. Video has now become the preferred format of news consumption and will only grow further with the launch of 5G. We are committed to expanding our video coverage to cater to all cohorts of users consuming content online.”

With a focus on in-depth, well-researched content, coupled with coverage of big-ticket events, Times Now has been expanding its digital footprint globally with over 50% of views on YouTube from International markets including US, Europe and APAC regions, the channel said.

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