Sudhir Chaudhary’s programme ‘Black and White’ show on Aaj Tak at 9 pm slot topped the rating chart in week 46, the channel said.
“Black and White has witnessed significant growth in Week 46 garnering 737 TVT on Monday. The show covered the gruesome murder case of Shradha Walker. Apart from television, the show has also gathered millions of views on YouTube and is the top-rated news show on YouTube live at 9 pm ever since July this year,” Aaj Tak said in a statement.
“Sudhir is arguably the top news anchor at 9 pm in the Hindi news space. His coverage of Morbi Bridge collapse, the attack on Imran Khan as well as Shradha-Aftab case has delivered record-breaking viewership,” the channel added.
Aaj Tak recently launched ‘Mera Swabhimaan’ campaign that helped in restoring the pride of the blue-collar workers. The campaign was launched on October 3 during Sudhir Chaudhary’s ‘Black & White’ show.
“The campaign was a huge hit and a lot of people participated in it by making a video of themselves talking about their struggles. Sudhir Chaudhary’s latest video travelling with a cab driver crossed 1 million views in just a few days proving that he has a huge fan following among the audience,” Aaj Tak said.
“The debut of Sudhir Chaudhary on the Aaj Tak show ‘Black & White’ resulted in record concurrent views on YouTube in the 9 pm prime time slot. The show had more than one lakh average concurrent views on YouTube on the first day,” the channel said.