SilverEdge appoints Rijo Mathew as Chief Operating Officer, Nivas Salian as Chief Growth Officer

SilverEdge, the lifestyle company, has announced the appointment of Rijo Mathew as its Chief Operating Officer and Nivas Salian as the Chief Growth Officer.

Both Mathew and Salian will take on their respective roles with effect from December 01, 2022.

“We are excited about growing our SilverEdge family with many new growth opportunities ahead of us. Rijo and Nivas will be an integral part of the SilverEdge growth story and they have the ability in bringing us to an enviable position in the industry. With their experience and able leadership, we look forward to achieving newer heights,” said Nagessh Pannaswami, Founder, SilverEdge.

Mathew comes with 17+ years of experience from various industries like cosmetics, baby care, FMCG, spices, home care, pharmaceutical, sexual wellness, food etc. He has expertise in the areas like R&D, innovation, sourcing, regulatory, and sustainability with companies like Dr Reddy’s lab, Zydus Cadila, ITC, Biocon, Jayati Spices, Oriflame Sweden and TTK Healthcare.

“With SilverEdge we will serve an unserved audience. And that by itself is a great starting point. Our products are of the highest standards and are ingredient dense,” Mathew said.

Salian has been a business growth driver with over three decades of robust experience in delivering multi-fold growth and profitability in Dubai. He has international exposure across markets covering India, China, Bangladesh and GCC.  

“It gives me great joy to be associated with a first-of-its-kind category creation business that SilverEdge has embarked upon. It is the right product intervention at the right time. We are going through exciting times with many new growth opportunities ahead of us,” Salian said.

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