Omnicom Media Group (OMG) India has been appointed to manage the integrated media mandate for Electrolux.
The directive will involve creating end-to-end media solutions for the business and accelerating its growth journey in the market.
OMG said, “Recently marking its entry in India, the brand has ambitious growth targets in India complemented by its cohesive omnichannel approach and optimism for sustainable and better living experiences for its customers.”
“Team OMG is excited to help Electrolux scale to new heights by drawing on its talent, strategic capabilities and data-driven approach; as the brand ramps up its proposition and presence in India to achieve sustainable growth,” added OMG.
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