India Today Group claims leadership in CTV viewership

As per the comScore data, the group recorded 45.1 million video streams in August

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India Today Group claims leadership in CTV viewership

India Today Group claimed that it has achieved the top spot by a big margin in the recent rankings by Comscore across all CTV environment in General News and News/Information category for the month of August’22.

The media group said that its CTV Total videos figure tallied at an impressive 45.1 million video streams.

India Today Group said that its score leaves behind TV9 Network, Zee Digital, ABP Network and Network 18 which establishes the group as the nation’s most followed news broadcaster even when it comes to Connected devices.

(Source: Comscore VMX Device Level CTV, Total Videos (000), Video Type: Content, News/Information & General News Category, August 2022, India)

Comscore Video Metrix is a multi-platform rating institution offering video audience measurement across digital content and ads, providing insight into audience size, reach, engagement and demographic composition.

India Today Group Comscore data CTV viewership