Ekalavya Bhattacharya has joined the media and content company Offbeet Media Group as Chief Digital Officer to set up and lead the Esports and Web3 verticals for the group.
With this move, FusedBulb, a creative-tech company started by Bhattacharya that offers Web3 and blockchain strategy, would also be merging into Offbeet Media.
Before this, Bhattacharya was the Chief Strategy Officer and Creative Director at AltBalaji. Prior to that, he was Head of Digital at MTV India.
“The gaming industry today, globally, is bigger than movie + sports combined. It's growing rapidly across Mobile, PC and Console markets in India as well. Within gaming, Esports is capturing the imagination of everyone in the media industry and is the most attractive route to connect with GenZ and millennials today. With streaming and game-casting audiences growing month-on-month, this is a super exciting space to be in! We want to set up India's most definitive Esports Academy and be the leaders in the event space for competitive gaming!” said Bhattacharya on his joining.
He will also be setting up the Web3 vertical for the group. “Web3 is the natural progression for the evolution of the Web. The opportunities in the Metaverse, decentralized eco-systems, NFTs and Blockchain tech is endless. Right from consumer engagement, immersive experiences, and efficiency in supply chains, Web3 is the way to go and we are excited to be the go-to guys for brands in this space,” he said.
Jaideep Singh, Founder and CEO, Offbeet Media Group, said, “At Offbeet we have been continuously evolving and expanding, entering into new streams of business lines in sync with our vision of being a New Age Media & Content Company and we are super excited to have Ekalavya joining us. He will bolster our business offering and overall capabilities in the digital footprint across all our rapidly growing business lines.”