eBay positions itself as the platform that enables sellers to scale their business globally

eBay launched its seller-focused marketing campaign ‘eBay. Export Ka Expert’. The campaign demonstrates how eBay serves as a partner to Indian sellers enabling them to scale their business globally.

The pan-India digital and OTT campaign aims to solve the pain points of Indian exporters and highlights the solutions provided by eBay to overcome these challenges as a partner to the business. It further explains how the platform charters a successful export journey with the right kind of tools, account management and support for each exporter. Export Ka Expert, a seller-first campaign communicates to its audience through multiple video assets which will be released in a phased manner.

The master film opens at a Yoga studio with two acquaintances having a conversation while working out. One of the two is sharing his frustration about the challenges he is facing while doing cross-border export business.  He further discusses how other global marketplaces act as competitors, not partners, impacting his business performance and overall success in global markets. A fellow member of the class overhears their conversation and introduces eBay as a seller-first platform which serves as an advisor and supports the business. He further shares how eBay assists in establishing flourishing businesses and sustaining them to become globally competitive.

Pavan Ponnappa, Head of Categories and Marketing, at eBay, said, “This campaign is a reiteration of our seller-first approach and enabling Indian sellers to build a global export business on eBay. The eBay marketplace gives sellers access to 190 markets and the tools to market their products to millions of buyers across the globe. The campaign “Export ka Expert” illustrates the challenges faced by B2C sellers on other export marketplaces and how these pain points are solved for them on eBay. We continue to focus on being the partner of choice for sellers to build a profitable business while maintaining their peace of mind.”

Sagar Nidavani, Founder Clevertize, added,  “The idea to pitch eBay as an ‘Export Ka Expert’ stems from how the brand has a single-minded focus on seller success. The communication is crafted after an in-depth study of the problems that the current exporters on other platforms are facing. Be it a lack of control over product pricing or competing with the in-house brands of the marketplace for business. eBay puts the seller first by helping them navigate the waters of export with their vast experience. Our objective through this campaign is to establish eBay as the preferred choice for exporters across the country.”

The film:

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