McCann Worldgroup New Delhi has been ranked the number 1 Most Effective Agency Office in APAC region, as per the Global Effie Index for 2021.
The Effie Index is the global ranking of marketing effectiveness that ranks the most effective agencies, marketers, brands, networks, and holding companies. It compiles data from finalist and winner data from 50+ Effie Awards competitions, spanning 125 markets, worldwide.
McDonald’s was ranked the most effective brand in the region and Unilever was ranked as the most effective marketer.
The other agencies from India in the top five are Ogilvy India and Mullen Lowe Lintas.
In the rankings for the India market McCann Worldgroup tops the chart followed by Ogilvy and Mullen Lowe. McCann Worldgroup was also crowned the No. 1 most effective agency network in the global rankings.
In the independent agencies rankings, The Womb Communication was ranked the second most Effective Independent Agency in the APAC region.
In the India rankings, Lifebouy was ranked the No. 1 brand while Mondelez India was ranked the most effective marketer.
McCann Worldgroup also said that it has also been the India Effie agency of the year for last four consecutive years.
Prasoon Joshi – Chairman APAC and CEO and CCO McCann Worldgroup India – said, “This ranking reflects our commitment based on creative and strategic prowess. We have believed in meaningful market winning work which can only happen when collective vision, breakthrough creative ideation and robust strategic build- work in tandem.”
“The news of McCann India reaching the No 1 at global Effie’s index in India and APAC makes me and our entire McCann Worldgroup India team, proud. Made sweeter by the fact that internationally as well McCann is having a golden run with McCann topping the chart in Europe Middle East as well as globally. Time for celebration.”