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Emami onboards Akshay Kumar as brand ambassador for its Boroplus Ayurvedic Antiseptic cream brand

The company is upbeat about the antiseptic brand joining hands with the All-Rounder from Bollywood that is expected to spark a new chemistry to propel the brand forward

FMCG major Emami has signed actor Akshay Kumar as the new brand ambassador for its BoroPlus Ayurvedic Antiseptic Cream brand.

The company is upbeat about the antiseptic brand joining hands with the All-Rounder from Bollywood that is expected to spark a new chemistry to propel the brand forward.                                                                                                             

Priti A Sureka, Director, Emami, said, “Akshay Kumar’s multi-dimensional personality extends his filmy superstar persona to that of a dutiful son, a committed husband, a loving father and a responsible citizen. From Macho Man to Pad Man, to the emotional jerks, to his extra-ordinary comic timing, to the action hero, he embodies a multi-faceted persona. BoroPlus finds the multi-faceted values represented by Akshay Kumar a perfect fit for the multi-purpose functions of the brand. BoroPlus’s healing, antiseptic, and moisturising properties make it a perfect antiseptic cream, lip cream, foot cream, 24 hours moisturiser, night cream, winter cream. Both Akshay and BoroPlus are also brands that take care of the happiness of the family - Parivaar Ki Khushiyaan.”

Kumar said, “Brands build legacy on a foundation of trust. Emami and its iconic brand BoroPlus Ayurvedic Antiseptic Cream have built upon a strong heritage of consumer trust over nearly four decades by virtue of its product quality and efficacy. I feel very happy to be associated with a trusted brand like BoroPlus and become a part of the Emami family, which is a very popular household name in the world of personal care.”

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