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Dabur Herbal brings Diwali bash on Yug Metaverse

Tonic Worldwide brought the brand closer to the new-age consumers in the metaverse

Dabur Herbal brought alive its Diwali bash on Yug Metaverse. Yug Metaverse has launched a unique event this festive season called Metaverse Diwali Mela.

It brought alive Diwali on Metaverse with life-like virtual experiences of the traditional Diwali festival of street nooks, villages, streets, and big cities.

Not only this, many programs were also organised that include shopping, Kavi Sammelan, the Ramayana show amongst others. It also saw brands participating to engage with the new age audiences on this platform with games and branding

Yug Deepawali Mela was be available on diwali.yugverse.com and Yug Metaverse App which is available for download on the App Store.

Harkawal Singh, Head Marketing - Oral Care at Dabur India, said, "It is our pleasure to participate in this event and bring our brand alive in the first Metaverse Diwali party. Today new age consumers are expanding their social circle and seek to make great impressions every day, Dabur Herb'l Charcoal toothpaste which offers whitening along with fresh breath is the right fit. Being in metaverse diwali party enables us to build meaningful and new age experiences for the audiences today, talk to them in their language and stay relevant."

Unmisha Bhatt, Co-Founder and Chief Strategy Officer, Tonic Worldwide, said, "Our objective was to ensure we enable and connect Dabur Herb'l Charcoal with the audiences on platforms where they are present today and also help build engagement stories which are beyond the usual '30 seconds '. From the various custom experiences that we are building for several brands in Metaverse, our learning has been that engagement has been qualitative with higher time spent on the platform. With the overall Diwali spends by multiple brands, it is important today to not just build a presence but ensure recall and build meaningful experiences."

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