Resonating well at an emotional level with the Indian audience, Aaj Tak’s recent social campaign ‘Mera Swabhimaan’ has garnered 1 million plus views across all platforms within the first day of its launch.
The interactive campaign in association with Lux Cozi launched officially on October 3, 22 during prime time on Aaj Tak, urged the viewers to submit their entries and were flooded by a whopping number of more than 25,000 submissions from people against being ill-treated.
Aaj Tak said that this is the largest number of active participants any telecasted campaign has ever witnessed in such a short span of time.
The momentum gathered even more traction by recording more than 35,000 tweets on the micro-blogging platform Twitter within two hours. Many celebrities and influencers including well-known actor Rajpal Yadav, came in support of the working class by joining hands with ‘Mera Swabhimaan’ campaign.