Sourav Ganguly becomes Lux Cozi's brand ambassador; features in its #PorleEMonKhushi campaign

Innerwear manufacturer Lux Industries announced that it has roped in former Captain of the Indian Cricket Team and current President of the Board of Control for Cricket in India (BCCI), Sourav Ganguly as the brand ambassador of Lux Cozi. 

Ashok Todi, Chairman, Lux Industries and Saket Todi, Executive Director, Lux Industries, were present at the announcement alongside the new brand ambassador.

Ganguly is the newest member to be added to the pantheon of endorsers for Lux Industries. Dada joins alongside Varun Dhawan as the brand ambassador of Lux Cozi.

The brand has also launched a new television commercial film featuring Ganguly - #PorleEMonKhushi. 

Through this collaboration, Lux Cozi aims to achieve greater heights and create a deeper connect with its consumers. Bringing Sourav Ganguly on board as a brand ambassador of Lux Cozi is a part of a ground-breaking marketing strategy by Lux with which the brand now aims at growing its market share further in individual territories.

Ashok Todi, Chairman, Lux Industries, stated, “Lux Industries has always been a consumer-driven brand and we believe in appointing our brand emissaries who help our customers connect better with us. It gives me immense joy to say this is a move that will be setting new standards. There could not have been a better face than our beloved Dada who could represent us to take our message to our consumers.” 

Ganguly shared, "I am delighted to partner with Lux Cozi, an iconic Indian brand. Lux has changed the hosiery industry of the country and has been the forerunner in many aspects setting benchmarks for others in the industry to follow. I hope that together we can take the brand Lux Cozi to newer heights." 

Saket Todi, Executive Director, Lux Industries, remarked, “Lux Industries' core business strategy includes openness to constant revolution and advancement in our product range and brand identity. As a result, we are thrilled to have Sourav partnering with Lux Cozi. We all hold Dada in the highest esteem, and his popularity continues to grow. We are confident his onboarding as an ambassador of Lux Cozi will help us to collaborate better with our consumers, both in urban and rural markets."

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