Senco Gold and Diamonds's new campaign puts the spotlight on its Everlite brand of jewellery

Senco Gold and Diamonds has launched a new Durga collection – a lightweight gold and diamond jewellery collection under its Everlite brand to celebrate the spirit of India’s biggest festival ‘Durga Puja’ and Navratri.

This Everlite Durga collection inspired from nature and elements surrounding this festival has on offer beautifully crafted rings, earrings, pendants and bracelets for the discerning choices of today’s independent woman. 

On this occasion, a music video with an extremely peppy number was also released in Bengali and Hindi languages. Madhumita who is Senco Gold and Diamonds’ brand ambassador for Bengal is seen donning the Everlite collection in the film during her fun and frolic moments beautifully complemented by Anupam’s soundtrack.

This original song is an ode to the Everlite woman, embodied in the film by the ethereal Madhumita. She is ever confident, ever unforgettable, ever real. She touches every heart with her light, carefree, irresistible spirit. Senco celebrates this wonder of a woman with the exquisite Everlite collection of uniquely trendy jewellery, which is beautifully displayed in the film.

Joita Sen, Director, Senco Gold and Diamonds, said, “Durga Puja, this year is extra special because it is the first one after receiving the prestigious heritage tag from UNESCO. Our Everlite Durga collection is crafted for the modern Indian woman. The inspiration for our lightweight collection comes from the various aspects of life that the working women espouse. We are confident that this Durga Puja, our Everlite collection would be the preferred choice for all the women stepping out for pandal-hopping and more!”

Madhumita Sarcar said, “It is an honour to be associated with a brand like Senco Gold & Diamonds, which has a legacy of over five decades. We had a great time while during the shooting of the film and I am thankful to Joita and Suvankar for giving me the opportunity to endorse a brand which is the embodiment of the modern Indian woman.”

Piyash Ghosh, Director and Cinematographer, Bang On Content, said, “Everlite is Senco Gold’s brand of trendy, contemporary everyday jewellery, perfect for both work and leisure, with refreshing and innovative designs that complement the graceful and confident young woman.”

“Making the Everlite music video was a memorable experience, especially because the song by Anupam Roy captures our vision for Everlite so effortlessly. Even the light and refreshing melody is memorable and hummable. And Madhumita’s natural elegance and charm made it easy to bring the music—and the brand ethos—to life. She really personified the spirit of Everlite.”

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