Cold and flu brand Vicks has launched a new campaign film for its Two-in-one Roll-On Inhaler featuring actors Samantha Ruth Prabhu and Ranveer Singh.
Singh is also the brand ambassador for Vicks.
The duo came together in the film to showcase the benefits of the Vicks’ Two-in-one Roll-On Inhaler with Prabhu as a police officer, stopping a sickly Singh who is seen breaking the signal. Upon being questioned, Ranveer is shown having trouble in focusing and tells Prabhu about his terrible runny nose and headache. She then hands him Vicks’ inhaler with a two-in-one benefit, which gives Singh instant relief from blocked nose and headache.
The campaign film depicts how an individual is unable to focus on daily activities when they suffer from headache and blocked nose.
Singh said, “I loved the thought behind this campaign, and it was great teaming up with Samantha for Vicks. We all go through blocked nose and headache quite often amidst our hectic schedules and facing both symptoms together can negatively impact our focus. The Vicks’ Two-in-one Roll-On Inhaler is smart as well as handy to use and is sure to become a go-to product for many of us.”
“My family and I have been Vicks users for as far as I can remember, and hence this campaign was a perfect opportunity for me. Through this film, we are trying to convey that Vicks’ Two-in-one Roll-On Inhaler is a pocket friendly way to tackle cold and headache, even when you are outside and not at home," Prabhu said.
Sahil Sethi, Category Leader, Personal Healthcare, Procter and Gamble Indian Subcontinent, added, “In India, inhalers have been synonymous with Vicks. We are excited to have Ranveer and Samantha come together for the very first time, to share double benefits of Vicks’ Two-in-one Roll-On Inhaler in providing relief from both - a blocked nose and headache.”