FoxyMoron elevates Keerthi Kumar to Business Head - (South) role

FoxyMoron, the flagship full-funnel creative and performance digital agency of the Zoo Media network, has elevated Keerthi Kumar as Business Head - South.

He will continue to report into Prachi Bali, National Head - Client Partnerships.

With this elevation, Kumar will be responsible for leading business operations, and fostering business development across the region, contributing to the overall growth of the Zoo Media conglomerate.  

In the last 16 months since joining FoxyMoron as Group Account Director, Kumar has grown the business by 2x while onboarding clients across sectors with MNCs, start-ups and Indian-owned businesses alike.

His current clients include AO Smith, the OTT giants Aha Tamil and Aha Telugu, new NFT brand Fancraze, Bestseller India - JDY, ProduKt & i.scenery, Wrangler, TVS Motor Company and projects with brands such as Zebronics, Arrow and Maharaja Trophy.

Under Kumar’s leadership, the team size has grown considerably with key senior appointments across Art, Strategy and Copy being made over the past year.  

Bali said, “Keerthi has championed every curveball thrown his way, with hard work and the ability to lead a team effectively. His stellar contribution in growing the business in the market while also maintaining existing client relationships has been a big win for us. Moreover, what we value most, being a people first organisation is that Keerthi leads with empathy.”

Kumar said, “I am thrilled to take up the new mantle at FoxyMoron! The South is booming with legacy industries and unicorn companies alike, giving us ample scope to scale our business in the region as a network with the promise of integrated solutions. While looking forward to this wonderful new endeavour with FoxyMoron and Zoo Media, I am positive about nurturing a tribe of individuals whose work will define them.” 

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