Cricket has returned with a bang ahead of the festive season, as 176 million viewers tuned in to watch the first six games of Asia Cup 2022, as per Star Sports’ claims.
According to BARC data for 2+ U+R- Star Sports Network + DD Sports, the high-octane clash between India and Pakistan on August 28 recorded a cumulative reach of 133 million and registered 13.6 billion minutes, registering a growth of almost 30% compared to the India-Pakistan encounter in Asia Cup 2016.
Sanjog Gupta, Head – Sports, Disney Star, said, "The record-breaking viewership for Asia Cup 2022 demonstrates Cricket’s unparalleled power to aggregate fans across platforms, enhanced by Disney Star’s focus on audience expansion. We were focused on elevating the stature of Asia Cup as a marquee tournament and expanding the appeal of Ind vs Pak as the unmissable 'Greatest Rivalry'. Our high decibel marketing campaign combined with focus on lead-up programming and regional coverage has resulted in the Ind vs Pak league match becoming the highest rated T20I ever (outside of World Cup matches). This is an ideal start to the festival of Cricket which entails bilateral series vs Australia, South Africa and is followed by the ICC T20 World Cup."
In the lead-up to the Asia Cup 2022, Star Sports had released a series of activations to capture the attention of its viewers and fans like never before. While the #GreatestRivalry campaign exemplified the emotions, passion and pride of an Indian fan, a host of programming and amplification initiatives added to the overall fandom and fervor for the tournament.
Star Sports was also instrumental in bringing Ravi Shastri and Wasim Akram together after almost a decade to curate a live ‘Shaz and Waz’ show. Additionally, a special show ‘Virat: Heart To Heart’ featuring the ace batsman became the most candid interview that the Indian legend has ever delivered.
Team India’s next series will be at home as they host ICC T20 World Cup champions Australia in a three T20 international series that gets underway on September 20, 2022, 7.30 pm.
The series will be aired live and exclusive on the Star Sports Network and Disney+ Hotstar.