Uday Parkar-led creative agency Parking has merged its creative business with creative and media buying agency Joshbro Communications.
Joshbro Communications is a 25 years agency that manages the creative and media buying mandates for brands across diversified sectors like real estate, retail, manufacturing and healthcare amongst others.
Parkar, the force behind Parking has created numerous award-winning brands and advertising campaigns and has done superlative work in the field of space design.
A double gold medalist from JJ School of Arts, Parkar has been a part of multiple advertising agencies.
Narendra Joshi, MD, Joshbro, said, “Uday has been the brain behind many of our award-winning campaigns over the years as a creative consultant. We are formally now working as one team and we hope to bring creativity back into the advertising business.”
Joshbro has also won numerous industry and media awards and was nominated at Cannes for their work for Shoe Bazar. Amongst their many achievements, they won the One Show Merit Award for The Bombay Store Advertising Campaign.
“It’s an association of creative minds that go beyond defined creative pitches to build a brand legacy,” said Parkar. “We will try and bring back the golden era of advertising”.
Parkar has been part of advertising agencies like JWT, FCB Ulka, Y&R, DDB Mudra Group, Publicis Groupe, McCann Worldgroup and Adfactors Advertising.