Bacardi appoints Vinay Golikeri as Managing Director, India and Neighbouring Countries

Bacardi has announced the appointment of Vinay Golikeri as Managing Director, India and Neighbouring Countries. In his new role, Golikeri will head the India leadership team and will report to Vijay Subramaniam, Regional President, Asia, Middle East and Africa, and Global Travel Retail.

Golikeri will be responsible for leading commercial operations across the market for the company’s portfolio of premium spirits and will continue to ensure ongoing sustainable and profitable growth for the business.

Golikeri has been with Bacardi since 2003 and has a deep connection with the India market. He began his journey looking after the rum category in India and pursued his career with the company across global roles in London before taking on marketing and commercial leadership roles in GTR for Hong Kong and subsequently for Asia, Middle East and Africa.

Golikeri most recently held the position of Managing Director, Global Travel Retail, based in Dubai. During his tenure, he played a major part in the transformation of GTR as a strategic brand-building and commercial channel for the portfolio, delivering strong plans to build equity with emerging market travellers.

Golikeri succeeds Sanjit Randhawa who, after nearly five years as Managing Director, India and Neighbouring Countries, will be moving to Dubai, UAE, to take on his new role as Director, External Affairs, Asia Middle East and Africa and Global Travel Retail. He will be responsible for developing and implementing the external affairs strategy for AMEA and GTR.

“India is a dynamic and fast-evolving market, and is vital to our global growth,” said Subramaniam. “As we continue to develop the Bacardi portfolio of premium brands, Vinay’s agility in identifying growth opportunities within diverse environments and his relentless focus on execution will be essential in achieving our future ambitions.” 

Both roles will take effect starting January 1, 2023.

“Our commitment to talent development is critical to Bacardi culture, and the success of our business begins with our teams’ exceptional focus on strategy and purposeful leadership,” said Subramaniam.

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