Amar Ujala has successfully launched its latest edition in Shimla. The national daily lauched its Shimla edition on September 1, 2022, with the aim to re-emphasise its focus on the North.
With the launch of the new edition, the media conglomerate aims to ensure a stronger presence in Shimla and upper Himachal. In addition, with UP and Uttarakhand, the North Indian market remains a strong focus area.
As per the daily, it entered the Shimla market through Chandigarh in 1999, became a strong number one player, and has enjoyed the goodwill of both readers and advertisers ever since.
The set-up of the press in Shoghi has also encouraged the advertisers.
“Amar Ujala has always been the preferred newspaper in Himachal Pradesh and Northern states for advertisers. With the launch of the new edition in Shimla cutting down delivery times to distant areas, Amar Ujala has further reinforced our confidence in the newspaper to give us better response,” said Sukrita Goyal, MD, Goyal Motors.