Verve Media bags video creation mandate for True North

Verve Media, an integrated digital marketing agency has won the video creation mandate for True North.

True North is a private equity firm in India that invests in mid-sized, profitable, India-centric businesses and transforms them into world-class industry leaders that are predicated on a strong value system. The brand is a founding partner of the Global PE Alliance, an international network consisting of 8 mid-market private equity firms.

Verve Media will be in charge of developing strategy-driven videos for True North's social media accounts as part of the contract. The emphasis will be on the brand's goal of portraying itself as a reliable partner with extensive experience throughout a variety of economic cycles.

Talking about the association, Mayur Gole, Co-Founder of Verve Media, said, "We're thrilled to be working with True North, one of India’s oldest homegrown private equity firms. We are confident that by focusing on a strategy-driven video approach, we will be able to position the brand for maximum impact.”

Corporate Communications Lead of True North, Chirag Mistry said, "Being an alternate investment firm, we cater to a very different segment of the audience. Our focus is to celebrate the work and achievements of our partner companies and to also bring forward True North’s ethos of doing things ‘The Right Way’. We are excited to work with Verve Media and looking forward to powerful storytelling in form of videos."

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