Sportskeeda appoints Anirudh Kumar as its Chief Strategy Officer

Sports and gaming media platform Sportskeeda has announced the appointment of Anirudh Kumar as its Chief Strategy Officer (CSO).

Kumar has over 17 years of experience in Venture Capital, Private Equity, consulting and entrepreneurship. He is also a veteran in Corporate Strategy and has extensive experience leading fundraising, acquisitions, international expansion, marketing and business development globally.

Prior to joining Sportskeeda, Kumar was Managing Partner at Rainforest Venture Network. His credentials and experiences with organisations such as Matrix Partners, Snapdeal, Radix, and McKinsey & Company lend credibility to the value he will bring to Sportskeeda’s next phase of growth. He completed his MBA from the Indian School of Business, Hyderabad where he specialised in Analytical Finance and Strategy & Leadership.

Ajay Pratap Singh, COO, Sportskeeda, said, “The addition of Anirudh to our team is an important step forward. He will lead our inorganic growth strategy to boost the overall momentum of Sportskeeda. With his expertise in the industry, exceptional growth vision, and industry knowledge, he will be an asset to Sportskeeda as he will formulate ways for the company to reach new heights. I welcome him to the Sportskeeda family.”

Kumar said, “I am excited to take on this role and contribute to the growth of Sportskeeda. Currently, the brand is at a critical juncture in its expansion plans and is poised to position itself among the leading sports media brands globally. I look forward to helping Sportskeeda achieve its ambitious growth objectives, while creating highly engaging and fun experiences for sports fans worldwide.”

Sportskeeda had set up its 100%-owned subsidiary in the US in May 2022, registered as Sportskeeda Inc., and as per it the monthly average users have increased from 15 million to over 80 million in the last 2 years. The company is looking at aggressive organic and inorganic growth levers to continue its exponential growth for the next 3-4 years and will raise additional capital to aid its growth plans.

At Sportskeeda, Kumar will work closely with the rest of the leadership team to identify strategic investments that will help the brand grow inorganically in international markets. He will also spearhead the capital raising process to fuel the expansion of the brand across key global markets.

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