Sony Entertainment Television has acquired the rights for the Indian adaptation of the culinary reality format show, ‘MasterChef’, which is produced and distributed by Endemol Shine India.
Rising Star Awards 2022 entry deadline extended to August 29.
Celebrating food, togetherness and diversity, the channel is embarking on an appetising journey with the acquisition of the rights for the Indian adaptation of the internationally revered show.
Crowned as the most successful cookery television format by Guinness World Records in 2017, MasterChef is one of the most top-rated show across the globe from the UK to Australia, France to Israel, Italy to the Middle East to India and beyond.
The multi-award-winning cookery show created by Franc Roddam has been wowing audiences for more than thirty years. The show is produced in over 50 countries worldwide and broadcast in over 200 territories with over 64 local versions and more than 10,000 episodes, with over 500 milestone seasons.
With a judging panel of chefs and culinary experts, the show sets out to find the nation’s best amateur cook, who don’t just showcase their culinary skills but also learn the elements of great taste along with the other nitty-gritties of the culinary arts such as presentation, technicalities, and the science behind it all.
Sonal Yadav, Head - Programming (Non-Fiction), Sony Entertainment Television (SET), said, “MasterChef has revolutionised the global foodscape, changing the way cooking is perceived while transforming lives of amateur chefs globally who have a passion for cooking. The Pandemic has seen a swift rise in home chefs who embarked on culinary adventures experimenting and whipping up food recipes. Hence, now is an apt time to bring forth a platform like MasterChef India that puts the spotlight on such aspirants. We are delighted to be collaborating with Endemol Shine India to cook up a flavourful new season that will celebrate India’s diverse gastronomic excellence.”
Rishi Negi, CEO – Endemol Shine India, said, “India has a wide demographic of talented home chefs who can impress and surprise in the kitchen. We at Endemol Shine India are thrilled to partner with Sony Entertainment Television for one of our flagship formats and hope to cook up a delicious new season of MasterChef together. Through MasterChef we hope to tap into their talent and equip them with the best tools and experiences to fulfil their dreams of achieving something extraordinary. The past few years have seen talented home chefs with a passion for cooking burgeoning across the spectrum and this will be a great platform for them to truly hone and test their talents by wowing our judges with their culinary creations. An inclusive format MasterChef is a warm and wonderful celebration of family and cooking so get set for some fantastic new MasterChef moments!”
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