Sidharth Parashar becomes Chief Investment Officer of Mindshare APAC

Mindshare has appointed Sidharth Parashar as the Chief Investment Officer of Mindshare APAC. Formerly the President of Investments and Pricing at GroupM India, Parashar will be based in Singapore and will be part of the Mindshare APAC leadership team.

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Reporting to Helen McRae, Chief Executive Officer of Mindshare APAC, Parashar will focus on enhancing Mindshare’s investment strategy across local markets as well as driving Intentional Investment and the opportunity for Good Growth in the region.

McRae said, “I am very pleased that Sidharth will be joining our regional team. He brings a tremendous depth of expertise and will be a great champion of Good Growth for our clients.”

Prasanth Kumar, GroupM South Asia CEO, said, “Sidharth has had a phenomenal career journey where the organisation has witnessed his evolution from a practice expert to a leader over the last 18 years with GroupM. He has successfully led the investment mandates across all media and has elevated the practice through innovative products and delivering exceptional value for our clients. I would like to wish him the very best and will continue to work closely with him as he drives the regional investment strategy for Mindshare.”

Parashar said, “It has been an amazing journey at GroupM, and I am delighted to now taking over this new Mindshare APAC investments role. I look forward to this opportunity in new markets to build value for our client’s business.”

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