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Reliance Jewels launches campaign film for its 15th anniversary special ‘Aabhar Collection 2022’

“Rishton Ki Dor, Naye Kal Ki Ore” is the campaign theme for the collection

Click on the image to watch the TVC

Reliance Jewels is celebrating the spirit of gratitude on its 15th anniversary with innovations in design through its Aabhar Collection 2022. The collection is brought together in the newly launched Aabhar film.

The ‘Aabhar collection 2022’ is modern, geometric and eclectic inspired by optical illusions and with thought of looking forward to the future.

“Rishton Ki Dor, Naye Kal Ki Ore”, the campaign theme for the collection is in line with the designs of Aabhar Collection 2022. It shares the promise of heading towards a beautiful new future together. 

Sunil Nayak, CEO, Reliance Jewels, said, “With the launch of Aabhar Collection every year on our anniversary, our goal is to bring the most exclusive designs to show our gratitude towards our patrons for the loyalty and love for the brand. It also inspires them to showcase gratitude to their loved ones and even themselves. This year on our 15th anniversary we focused on the promise of a new, bright future through our inspiration and design theme and have incorporated that into the design elements in a very modern and contemporary manner. Keeping up with the times, the collection reflects the readiness to explore new dimensions in style.”

To add further excitement, Reliance Jewels is offering up to a sale on Gold jewellery making and Diamond jewellery value on their entire collection till August 31, 2022.


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