Cement group Nuvoco has awarded its complete communications mandate to Enormous.
The mandate is for strategy, mainline creative, and digital for all of Nuvoco’s brands.
Nuvoco is the one of the largest cement groups in India, which acquired LaFarge cement and Emami's cement brands, and is spread across 11 cement plants nationwide, with a strong manufacturing forte.
Chirag Shah, Vice-President, Nuvoco, said, "As we know the very competitive cement industry requires a robust brand strategy and engaging communication to create an impact in today’s market, we are delighted to have Enormous Brands on board as our creative partner. We believe they are an idea-first agency with the right strategy and digital communication balance."
Ashish Khazanchi, Managing Partner, Enormous, said, "Nuvoco is an eminent cement brand, and we are honoured to be associated with them. The idea is to build connected consumer experiences across all their brands. The potential creative opportunity that exists within the cement industry is challenging yet exciting. We intend to augment its brand connection through long term strategic and creative thinking. We are really excited to be working with a super sharp team at Nuvoco."